IMPACT™ is not the first business that Natalie has launched after seeing a missed opportunity from a personal need.

After a successful career in NYC’s fashion industry, Natalie took time off to start a family. Energized by her new role and refusing to remain idle during her son’s naptimes, she began designing baby gift baskets for friends and family. What began as a hobby turned into a successful gift and food basket business catering to the corporate and fashion industry.

During this time Natalie began to volunteer at the Kabbalah Center in New York in a variety of areas from setting up classes to event planning and bookkeeping and then in Los Angeles when she moved to California with her family in 2000.

Growing up in the restaurant business, Natalie has always had a passion for food and recipe creation. At the Kabbalah Center she took on a food management role; developing menus, purchasing supplies and preparing over 200 nutritious meals a day for staff, volunteers and the Kabbalah Children’s Academy.

Her responsibilities grew and suddenly this mother of four sons, professional kitchen manager and self-taught chef had no time to eat properly. And so the IMPACT™ meal alternative bar was created.

“The thought of creating a meal replacement bar was simply to fulfill my needs nutritionally and practically, since I don’t have much time on my hands,” Natalie explains, “And yet it also had to be something that would be healthy for my kids, since they are always sneaking their way into the pantry.”

Creating IMPACT™ provided a real solution for many women, like Natalie, who were exhausted and wanted something good to eat, without all the high fats, sugars and chemicals inherent in many other products in the “meal on the go” space.

Natalie and her husband Larry formed Vitapath Foods, Inc. with the goal of providing natural, healthful foods that meet the highest nutritional standards. The IMPACT™ bar is their first product and donates five percent of all profit on IMPACT™ sales to Spirituality for Kids, a not-for-profit educational program designed to give all children the tools they need to live happy and productive lives.

“The Spirituality for Kid’s program is so close to my heart-it’s not just about an educational program, it’s about revealing the light of day to children who have been through every dark path imaginable-truly showing that miracles do happen. Children now have the power to remove the hatred and darkness from the world through this program.”

Natalie and Larry live in Los Angeles with their 4 sons ages 13, 5 and 2 year old twins. Larry has two grown children, a son and a daughter, from his previous marriage.